Using your MindSpring Internet connection, you can take advantage
of online discounts and shop from the comfort of your home, 24 hours
a day, 7 days a week. You can search for hard to find items and
browse multiple web sites to find the best price available. You
can also use secure servers to make sure that your credit card information
remains private.
Suppose it's getting close to Christmas time. You
have tons of shopping to do but very little time, much less the
desire to fight the crowds. Your daughter wants a new iMac, your
father wants a book about Italian Cooking, and your nephew Timmy
wants a GI Joe doll
that hasn't been made in about eight years. What do you do?
Note:
The Internet sites described in this section may change.
That's the way it goes with the Internet. But don't
worry, these scenarios will help you understand principles that can
be applied to many such sites and services.
We'll start with the book about Italian Cooking.
More and more large retail stores are doing business on the Web:
Barnes and Noble Bookstore, for example. You can use a web browser
to go to the MindSpring Start Page (start.mindspring.com )
-- click Shopping to enter MindSpring's Express Lane, where
you will find the Barnes and Noble link (For more information, see Microsoft Internet Explorer 5.0 ) for Windows 95/98/NT or (See Using Internet Explorer ) for MacOS.
Once you arrive at the Barnes and
Noble home page, you can select
Cooking
from the Browse Subjects drop-down menu on the left. Next,
click the
Go
button. Once you arrive at the cooking section, you have
a choice of several different categories, including baking, grilling,
seafood, desserts, international cuisine and much more. Click on
the link for
International cuisine
to find a listing for Italian cooking.
It can be a bit time consuming, moving from one page to the
next, but there is an easier way. The Barnes and Noble homepage
offers a search engine, as do most other retail sites. You could
have, for example, typed "Italian Cooking" into
the
Quick Search
box, to receive a list of books about Italian cooking.
So let's say one of the books that appears in the
list is "Sophia Loren's Recipes and Memories." This
is perfect because Dad always had a weakness for Sophia Loren. Click
buy this book or read more about it
for more information. To purchase the book you would click
on the
Add to my Cart
button.
Note:
This virtual shopping cart is a standard for most retail
sites. The cart is a list of items you wish to purchase. You can
view the contents of your shopping cart by clicking on the
shopping cart
button. You can also add and remove items from the cart,
or change the quantity until you are ready to "check out" or
complete your transaction.
When you have gathered all the items you want, you can click
on the
checkout
button to proceed with the purchase. Barnes and Noble
also offers an
Express Lane
option in case you only want to purchase the one book.
You will need to provide shipping and payment information. Always
double-check your orders to make sure that all the information is
correct.
Note:
Most merchants on the Internet use a
secure server for credit card transactions.
This means that all the data which passes between you and the merchant
has been encrypted, limiting the possibility of someone grabbing
your information in transit. Your web browser should notify you
when you access a page on a secure server, and display a visual
cue in the browser window. For example, Internet Explorer will display a
blue bar across the top of the page when you are connected to a
secure server. If you are using Netscape Navigator, when you are
connected to a secure server the padlock icon at the bottom left
corner will appear closed. (See Forms and Secure Pages ) for Windows 95/98/NT or (See Forms and Secure Pages ) for MacOS
What
about hard to find items, like the GI Joe doll? One of the best
places to get hard-to-find items is the online auction. Auction web
sites allow you to bid on everything from vacation packages to stereo
equipment to GI Joe dolls. Some auction sites even allow you to
sell your own items.
To search for the GI Joe doll, you could browse the different categories
listed on the page, but in general the search tool is much faster.
If you type in GI Joe, you will get back
a list of GI Joe items available. Clicking on an individual item
takes you to a page with more information, including descriptions
or pictures of the item for sale, the current high bid, and the
date and time that the auction ends.
This is where the auction site and the retail site differ,
most auctions sites do not offer items for immediate purchase the
way retail sites do. You must place a bid and then wait to see if
you are outbid before the auction closes. You will need to register
with the auction site before you can place a bid. After you place
the bid, you will be notified via e-mail that the bid has been received.
If someone outbids you on the GI Joe doll, you will be notified
by e-mail and offered the opportunity to go back and raise your
bid. So, of course, once you place your bid you'll want
to keep a close eye on your e-mail.
What
about that iMac for your daughter? Because of the reduced overhead
associated with online stores (no expensive retail space or salespeople)
many items, even computers, can be cheaper to buy online than in
a local retail store. Pricing and competition can be fierce because
the customer can always buy it somewhere else with just a few clicks
of the mouse. So how do you find the best price?
First, just to make sure the iMac meets your requirements,
as well as your daughter's, let's compare it with
other comparable computers. We'll use CompareNet, which
is linked, again, from your personal Start Page: start.mindspring.com When
you arrive at the MindSpring Start Page, click
Shopping
(in the Spring To box). On the Shopping page, you will
see CompareNet along the left margin; just click the
Compare
button.
From the CompareNet web page you will need to narrow down the
categories: click
Computing
, then click
Desktops
(since the iMac is a desktop computer). Next, click
Show Similar Items
, select
Apple
and click
Continue
, select
iMac
and click
Search
. Now that you have selected one item, CompareNet will
display a list of comparable items. You can even see a side-by-side comparison:
to do this, scroll down the list, clicking the Save Item to List
icon next to each item you wish to display, then click the green
Compare These button at the far right.
Once you've made up your mind on which computer to
purchase, you'll want to find the best price. Give CNet
Shopper a try at www.shopper.com .
It works much like CompareNet, but displays competitive prices from
online stores across the Net.